Weezie X Tuckernuck
A luxury lifestyle campaign for an exclusive towel and robe collaboration between Weezie and Tuckernuck, featuring custom designs created specifically for release on Tuckernuck’s website.
This campaign was created to showcase an exclusive collaboration between Weezie and Tuckernuck, featuring a limited collection of custom-designed towels and robes available exclusively through Tuckernuck.
The focus of the shoot was to highlight the craftsmanship, color stories, and embroidered details of the collection through lifestyle-driven imagery. Shot inside a bright, airy home, the setting was intentionally chosen to reflect the refined yet relaxed aesthetic shared by both brands — elevated, timeless, and rooted in everyday comfort.
Rather than presenting the pieces as standalone products, the towels and robes were styled within real moments of daily life: slow mornings, post-bath rituals, and quiet time at home. This approach allowed the collection to feel lived-in and aspirational, emphasizing how these pieces function as both practical essentials and thoughtful design elements.
The campaign was produced through a collaborative, detail-oriented process with a small creative team, including lighting, digital tech, styling, and production support. This allowed for a polished yet natural visual result — balancing technical precision with softness and ease.
The final image set was created to support e-commerce, marketing, and editorial storytelling, reinforcing the exclusivity of the collaboration while showcasing how intentional design elevates the everyday.
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