Sydney Milani X Peak Cocktails

This campaign was created for Peak Cocktails, a zero-proof cocktail designed to support recovery, focus, and balance for athletes and active individuals who want an alternative to alcohol without sacrificing routine or enjoyment.

Rather than placing the product in a lifestyle setting that felt aspirational but disconnected, this shoot was rooted in real training environments. We photographed Olympic bobsled athlete Sydney Milani inside the gym — on the floor, mid-training, and in recovery moments — showing how Peak integrates naturally into the rhythm of an elite athlete’s day.

The imagery balances strength and restraint. Clean studio portraits highlight intention and discipline, while the training shots emphasize movement, repetition, and effort. Product moments were intentionally minimal and grounded — a can placed on the gym floor post-workout, reinforcing Peak’s role as a recovery-focused ritual rather than a performative “mocktail.”

Formulated with functional ingredients like L-theanine, lemon balm, and tart cherry juice, Peak Cocktails are positioned here as a tool for recovery and mental clarity, not a replacement for celebration alone. This campaign tells a story of performance without burnout — where recovery is treated with the same seriousness as training.

The result is a visual narrative that feels honest, focused, and strong — aligning Peak Cocktails with athletes who prioritize longevity, discipline, and balance, while remaining accessible to everyday people seeking a healthier relationship with alcohol.